Paddington Bear goes experimental

Have you seen the new ad for Marmite, featuring Paddington Bear? It is really quite amusing, in a nostalgic, understated kind of way:




The ad has caused consternation to some bear lovers, as shown in this article.

Creator Michael Bond was not involved in this ad, but reports that "although Paddington found the sandwiches interesting, bears are creatures of habit. It would require a good deal more than the combined current withdrawals from Northern Rock to wean him off marmalade, if then". A wonderfully measured response, I think (full story is here).